What Is the Role of an Industrial Designer?

Industrial Design (ID) is an artistic and creative profession which involves the aesthetic and innovative aspect of product design and development. Whether at work, home, or school, people are surrounded by objects that are the final result of ID. It may be furniture, toys, perhaps even that dinky car you bought for your kid. You see ID is all around you. It is the main reason creating and innovating products and services is no longer a problem.

While some may believe ID is only restricted to designing a product or service, it isn’t. In fact, the complete ID process involves the creation of a product, design, branding and packaging, improving the production process, and finally marketing. So, if you think the role of an industrial designer is easy, you are mistaken. Being a designer takes a lot more than just artistic skills.

Designers are often required to be multi-talented. They must master fields of marketing, art, and engineering. Additionally, they must also have good creative skills, a perfect balance of product design, and refined sense of hardcore practicality and aesthetics. Using these skills, designers have to create designs of products, compose a draft and hint what will be the final version of a product. To understand more, let’s take a look at the role of an industrial designer when creating a product.

Market Research

Every successful item in the market has powerful research backing from a designer. Therefore, when it comes to creating a new product or service, designers have to carry out a thorough market analysis and research. A few of the questions that need to be plowed well before the launch of a product include:


Based on market research data, industrial designers are now required to conceptualize the design of the product. This process includes creating presentations which cover the product design, features, usability, and functionality.

For electronic items, the term industrial design merges with engineering design. In this field, from spaceships to mobile phones, industrial designers play their role in each new technology.

Branding Solutions

Last, but not the least, industrial designers create branding solutions to improve the reputation of a product or brand. Therefore, industrial designers should have exceptional creative skills and the ability to think outside the box. If they are unable to come up with a solution, it may be possible that the whole product might be a rip-off.