Bad graphic design is obviously something you want to avoid at all costs. Sometimes when you hire an individual or a graphic design or web design agency or artist to do a graphic design job for you, as a client you end up with an unprofessional website or design, leaving you without a proper website or design and without the money you initially invested in the web project. If you are a graphic designer or web designer, then make sure to give a 100% on every design project that comes across your desk. If you get a reputation for creating awesome work, you’ll be able to charge a substantial amount more, which would then lead to the occasional referrals from the business’s. If you create poor web design or poor graphic designs than you probably won’t get any business or will have to retain your business at much lower rates than your competitors.
What you can do to beef up you’re graphic designs or web design business, in order to retain a larger clientele, is to start a small marketing campaign. Try experiment with new things, adjust what works and what doesn’t You can also create ads and distribute them through various mediums like e-mail, door 2 door, flyers, banner ads, etc. When doing so make sure you are targeting the correct audience. It’s important for every business to learn about demographics and analyze and research what you’re client’s are looking for and trying to fulfill your clients actual needs.
The method to obtaining business and retaining it is real simple; it’s a combination of many types of marketing strategies and having a great web presence and company Identity. Many companies have a professional web designer or graphic designer to design a corporate identity package for them because its permanent. You’re identity cannot be changed later down the road, if a company changed their logo or identity than customers would not recognize or identify the old company identity with the new one, this can be extremely damaging for a business. Having a poor Identity design or web design from the start can ruin a business for life and anyone who has a business should avoid having a non professional design their identity or website at all cost.