E-Commerce sites have over the last few years have taken over internet by storm. With hundreds of e-commerce sites mushrooming every quarter, standing out among the crowd becomes critical. E-commerce sites are normally simple in design and focus primarily on the products on sale. This approach though effective, needs to be tweaked as most e-commerce sites look the same and leave the browser feeling that the website design is template based. The purpose of an e-commerce site is “to sell”. Thus while designing the site, it’s not just the aesthetics that count, but also strategic e-marketing principles. A well done website results not only in increased traffic but also conversions.
Following are some of the principles of designing an effective e-commerce web design
1. Design-Product Alignment:-
Web designs for any site are always the most important factor in enticing the customer. However, the designs should be according to the product category and the audience targeted. For example, an e-commerce site targeted at women will be designed differently compared to a website designed and targeted at men. Similarly, an ecommerce site marketing fashion accessories will be designed differently compared to the one marketing electronic goods.
2. The design should focus on products:-
There are many websites that contain a lot of content that are irrelevant and distract a potential customer from the products. An e-commerce site should directly dive into the opportunity of capturing the customer’s interest in the product and try and convert him. The flagship products in the websites inventory should be prominently displayed. This increases the scope of maximizing targeted conversions. The user interface should be intuitive and should facilitate ease of search.
3. High quality design elements:-
Web Design Company designing the e-commerce site must take care and use the best possible images for the products. The product images make or break the chance of converting the prospect. High resolution images must be backed with complete details of the products and the specifications. Moreover, the branding aspect must be taken care of. The designs should facilitate product branding without leaving Any scope for brand dilution.
4. Usability and Interface:-
E-commerce web designing is defined by use of high quality interface and high usability. The website must have minimum layers and the prospect should be easily directed to the product without many barriers in the form of links. Moreover, the web design company must take care and see that the stickiness of the website is maintained ie. The amount of time that the browser spends on the site.
5. The navigation menu and sitemap:-
The ecommerce sites navigation, web architecture and the sitemap together define the success of the website. These are often ignored in favor of design and aesthetics and this ultimately results in lost business. The navigation must contain all the categories of products. Moreover, the products must be properly classified to ensure easy access to it. The sitemap must not be necessarily extensive but must incorporate all the links, properly categorized.