It can be a daunting task to find the right logo designer especially with so many people claiming to be the best. If you are new to looking for a designer then it becomes even more of a nightmare. Identifying a graphic designer who can consistently give you quality in the job they take up is not as easy as it sounds. Freelancers may take up your project at half the rate a regular designer works, however they have their own rules when it comes to keeping up with timelines, pace and approach. This is why many business owners prefer to stay away from freelancers. To ensure you make the right choice, involve a lot of research in your selection process and also divide the selection into two stages.
The first stage involves making a checklist which will help guide you through the selection process. Once you are done with the initial scrutiny you would ideally have a handful of logo designers at your disposal. The next step would be to look for certain criteria that will tell you which one among the handful is the best. The checklist should include a few important questions that you will find discussed below.
Is the designer successful?
Success is interpreted in different ways by different individuals. It would be ideal if you could find out the designers interpretation of success and see if he has achieved it. Growing logo designers may be working towards success and might be a few steps short of achieving it. These individuals need to be taken into consideration as well by means of checking on how much progress they have made so far.
Is his past work looking impressive to you?
You can check for the designers past work by looking into an online portfolio, if he has got one. This will give you information on his style, color sense and approach. If the portfolio fails to impress you it surely doesn’t mean that the designer is bad but just that he isn’t what you want.
Will he provide a well-defined contract?
A professional will never have problems explaining a documented contract, so make sure he would offer you one. If he wants to work without a contract it means he cannot be trusted. A job started without contract can lead to problems like ownership of codes, copyright problems, cancellation of payments etc.