The Importance of the Creative Call and Design Brief

Just like every profession in the world today, graphic design has a process. There are certain steps a designer must take to create a successful communication for the client’s business. Without these basic yet important steps, the final product, whether a 100 page website, a brochure, or a logo, will turn out lacking elements the client needs to push their brand forward and give them an extra edge against their competitors. The essential idea behind graphic design for business is to create a visual identity that will differentiate the company from its competitors and highlight the company’s unique and positive qualities. If a company is doing everything right in terms of its business, but is still turning up short, it very well could be from a lack of successful communication of what their business does and why people should choose them over their competitors. If a business can realize that their brand communication might be an issue and seeks design help, it is the first step in the right direction. Once the initial outreach has been made to a design firm, the design firm will begin the alignment of business and creative goals of the project to get it underway. This marks the beginning of the design process, in which the first step includes a creative call and design brief.

You may be wondering what a creative call or design brief actually is. If you already know, then you might be wondering what the value of a creative call or design brief has in relation to your business’ brand and website. The purpose of this blog post is to familiarize you with these two terms and how they align the business aspects of a rebranding or new website with the creative aspects of the project.

A creative call is a phone call between a new client and a design firm in which the client and the designer can discuss both the business and creative goals in a potential brand or rebrand or website design or redesign. This call is helpful because the designer can speak directly to the client and get important information about their business and their creative preferences as they relate to their business. The call will also build a stronger relationship between the client and designer, which will set up for better teamwork throughout the process.