The Importance of Art for SEO and Web Design

SEO, also known as search engine optimization, is a technique implemented into websites and blogs to help with improving search engine rankings within sites such as Bing, Google and Yahoo! When you want individuals to find your website by searching for specific relevant and trending keywords in your target market or niche, SEO is essential.

Although SEO involves plenty of keyword research and planning, design also has a direct impact on search engine optimization and how it can affect your website’s overall traffic growth and page ranking.

Who Should Optimize Their Website?

Optimizing a website is possible for both personal sites and blogs as well as corporate websites and eCommerce stores that offer both services and merchandise. Whether you want to promote a brand or if you are interested in sharing your own work and portfolio, search engine optimization is useful for all webmasters and those interested in growing an online presence.

Search engine optimization not only helps to attract new visitors and potential customers who are genuinely interested in your website, but it also helps with boosting your professional reputation and credibility in any industry you work in or represent with your website.

Why Design Matters for Visitors

Professional graphic artists understand the importance of design when it comes to appealing to potential loyal visitors and long-term clients or customers. Any time a visitor finds a new website, he or she only needs a few seconds to determine whether or not they want to browse the site any further. Understanding the importance of design and why it matters can ultimately help to reduce your website’s overall bounce rate.

A website’s bounce rate is the percentage of users who leave a website after viewing only one page, often the page they landed on by directly typing in the URL or from a link referral. The better your design is to your visitors, the more likely they are to spend more time browsing your site and the content you have published.

Ensure your website’s design is visible in various browser sizes and within different operating systems. Additionally, website design that is responsive and that also loads well within mobile phones and tablet devices is also highly recommended if you want to reach an expanded audience.

Web Design also matters for users when you are trying to reach a specific audience or a target niche demographic. If you want to truly resonate and connect with your audience, giving them a design or layout that is relevant and appealing to them personally is key in keeping them on your site for extended periods of time. The longer you are capable of keeping visitors on your site, the easier it becomes to generate potential sales leads while also getting your users more active and engaged with the content you share and promote.