Your company website may be the most important tool you have for promoting your company and making sales. Even if your website is not an e-commerce site, it is important that it be engaging and easy for visitors to use.
Jeremy had dreamed of owning his own business for years and now he had launched his own e-commerce business. Now, he needed a website that would establish him as the premier fly-fishing product destination. He interviewed a number of firms and finally settled on one that he knew would turn his website into just what he wanted. With their experience and knowledge and a past track record of successful websites, he knew he had made the right decision.
Today, he updates his website weekly with new products and a blog that brings in hundreds of visitors daily.
One of the qualities to look for in a firm is experience. You can determine experience by asking for references from clients they have worked with in the past. Ask the following questions of references:
• Did they meet deadlines?
• Were you satisfied with the end product?
• How effective do you think the website they designed is?
• Do you still have the same website design today?
• Would you use them again?
Also, ask a prospective design firm for a portfolio of their work. They should be able to give you a list of website pages from a variety of industries. Also, ask them if they have worked with companies similar to your own in the past.
Another characteristic to look for in a firm is knowledge. They should be able to talk to you clearly about the key elements of effective including color schemes, themes, use of fonts, content, website structure and important content, such as contact information.
A good website design firm should also be able to translate discussions with you into a concrete website design plan. After several discussions, ask them for sketches of design ideas and decide if they reflect your own vision of the website and meet your goals.