Small Business Website Design: Custom Built Versus Template Based

We all know the benefits of having a website for your small business. It’s your round the clock online store that never closes and is always ready to cater to your online potential buyers. It can also be used to locate your physical address. The question to answer now is, is it be better if your website design is custom built for your business or will one of the template based designs produce the same result? I will explain to you the advantages and reasons why you should have your website design custom built.

Having your website design custom built presents the obvious; it’s visually more appealing and engaging. The viewer is more inclined to stay and navigate around your site if it connects to them not really on a personal level yet, but to the overall visual impact it produces in the viewer’s mind.

A lot more important than the captivating design is the functionality of the user interface of your future website. This means how easy is it for the potential buyer to navigate and arrive at your desired action. A custom built website design produces the right action which is the viewer converting into a buyer of your product or service.

There is more freedom to choose your own design to the smallest details. Your physical business can be completely transferred to your website with no changes. Your specific logo and designs offline are replicated exactly to your heart’s content. The website design adapts to your business and not the other way around.

There is no one else that has exactly the same website design as yours. This is because the website company you hired should try its best to personalize and capture the essence of your business. Certain adjustments are of course allowed until you reach your desired finished design.