Needs and requirements keep on changing with time. Businesses are one of the first entities that have to redesign and improve their strategies continuously to meet the changing requirements of their users and deploy the latest available technology into their marketing, advertising and selling. Just like it works better today to ship goods through trucks, planes and ships and not through carts and buggies, it works better when you put in use the latest trends in website designing and quit the outdated ones. The most important target for websites is to satisfy the visitors and keep them happy.
Responsive website design is the answer to all the questions today. This is the type of website design that meets the requirements of customers today and puts in use the latest web designing techniques in the best way. Here are some of the SEO benefits of having a responsive website design.
Responsive Website Design And Its SEO Benefits
• The biggest and foremost target for any website today is to impress Google because Google is the master of online searching. Admit it or not, Google loves and favors the responsive website designs. It will put the websites with responsive web design on top of its search results. It is because mobile devices have become common in the world and big percentage of all business done online is done through these mobile devices. Google knows when a website is mobile optimized and it counts it as a plus.
• Bounce rate is one thing that is best controlled with a responsive website design. Almost all the people who have used smartphones and mobile phones once to browse a website at some point know what makes them bounce off a website. The tiny print, hard to comprehend images and a lot of scrolling are the biggest reasons why visitors don’t stay on a website for long. Responsive web design lets the website adapt according to the screen size and makes it easy for the user to use the website with minimal scrolling and having to deal with tiny images and text.
• Google has been looking more serious about user experience in the past couple of years. One of the most important aspects that directly impact user experience is the page loading speed and time of the website. The absence of redirecting to a mobile website when you have a mobile optimized website reduces the website loading time to a great extent. This results in better user experience and thus a happy Google.
• Some people might think that having a mobile website and a separate website for desktops is a better option when there is a lot of content on the website. However, they overlook the big fact that a separate mobile website needs to be built and optimized from scratch. All your back links and social media indicators will be brought down to zero. You will have to make a reputation and recognition for this website from scratch. A responsive web design removes this challenge from your path.