In a host of design circles, the term “template” represents death to the concept of custom web design. Yet a mere year or two back, Webmasters avoided the word as though template represented shoddy website construction. Some of the confusion arises from a misunderstanding of the typical practice of working with reusable code. Rather than grasping the core worth of reliable and speedy programming application, some vision-limited web designers heap every aspect web construction into a solitary “template” format. They are prey to the myth that custom web design is dying.
From the very beginning, programmers have always taken advantage of reusable code. Failure to do so reveals narrow-minded thinking. The tools for creating a box seldom change, yet to reduce the entire process of web design to a collection of boxes, menus and circles lacks the power of creative appeal. When crafting a new automobile design, the manufacturer does not reinvent the principles of a motion. However every car manufacturer incorporates new technology, aerodynamics and energy-management concepts into new product design. To be competitive, they can do no less.
Myth One – Custom Design Encourages Clients To Out-think the Designer
Most clients do not consider themselves website designers. If they did, they would not hire a design team. Wise buyers grasp the need for professional help. Now some few clients may function under the impression that “custom” reflects client management of the web design process, but levelheaded website craftsmen deflect such false notions. Along with other core features, custom website design applies to color schemes, graphic layout and goal-focused content. The heart of the website contains reusable program code modified only at tactical points best matched to the client’s vision and presentation goals.
The buyer may always be right, but the designer knows how custom graphics and functional design sells the site. Reveal your website design skills in a way that:
Permits client involvement but enforces your personal talents and skills
Exalts the client’s corporate vision without sacrificing functionality
AND still maintains the efficiency of professional design.
Myth Two – Visitors Ignore Custom Site Features
According to reports from HubSpot, 76% of all website visitors count ease of use as the most desired design feature. Visual display and a cutting edge interactive experience rank less than 10% in importance. However, such studies are misleading. To illustrate this point: Try selling an overpriced, puke green Mustang convertible to any sane thirty year old male in the nation and you will see the value of color perception. Although most users do not conceive your website as custom or “template,” originality, color flow and layout affects the sense of usability.
During the late 1700s, Johann Wolfgang Von Goethe (1749-1832) argued that human perceptions of color directly affect what we see, think, feel and experience. History supports his arguments. Visual advertising is a self-evident success symbol. How your website crafts and applies graphics can be used to establish certain consumer thought patterns. For example: