Choosing a graphic designer can be difficult for many businesses because they have no idea what qualities to look for. Here are a few tips which could help eliminate problems down the road caused by choosing the wrong designer for your project:
1.) Ensure that the designer has a strong portfolio which not only looks visually appealing but whose style matches the character of your business. Although a good designer should be able to create designs in a variety of styles, starting with designer that has experience with your business’ style could help save problems from arising during the design process.
2.) Check with the designer’s references or previous clients. You don’t want a designer who misses deadlines and needs constant prodding to get the job done.
3.) (If possible) Meet with the designer in person instead of strictly selecting a designer online. Your graphic designer is going to play a key role in how your business is perceived by the world. You want a graphic designer that has a good attitude towards your project. You do not want to hire a graphic designer who can’t take criticism or seems only mildly interested in your products. This distinction is hard to see if all your communication is only via email.
4.) If your project is more than just a couple of edits on a previous project, ensure that your designer asks you to sign a contract for the project. A good contract protects both the designer and yourself, and is clear about the expectations of both sides.
5.) Cost is, and will always be, a major factor for all businesses and thus businesses will try to save money wherever they can. Everyone wants to save money but good quality does come at a cost and this is why great businesses have great designs, even though they may have paid a premium price to get those designs. Although you don’t need to break the bank to get the perfect designer for your project, you do get what you pay for and thus should compare prices along with the previous 4 tips before settling on a designer. Even though you can get a great deal, getting a cheap design often results in a cheap looking design. Thus it is unwise to select a designer on price alone.