One of the most important steps in creating a new website is the design phase, which is in fact as critical as the planning phase. However not many people are aware of its criticalness by skipping or taking it lightly that not enough attention has been given to this designing phase, in enhancing the design of their websites.
Some of those common areas which are often being neglected by website owners are: Lacking of user-friendliness in the site navigations design where online visitors often find it difficult to search for things that they are looking for; insufficient articulation of content on certain subject/(s) or areas where visitors are highly seeking for; unable to find any related graphics or pictures which are related to the text for readers to reference to; improper use of color combinations for the website etc.
Designing a website is not difficult, especially for someone who have great interest in designing with certain years of expertise in this field. If you are new in this industry, you can enhance your designing skills by improving your imaginary creation of designs and pattern. Try to put yourself in the shoes of your potential customers, assuming that you are one of those customers, then say yourself – what impress your customers the most about the design of your website, and how would you further satisfy their taste to return consistently to your website?
If the main purpose of your website is to promote and sell your products or services, then you need to furnish your site with lots of useful and precious key information on the products and services as much as possible so that your visitors understand well the usage and advantages of these products and services first of all.
Next, if any of those potential customers have the desire to seek for additional information on the products or services, where should they call or headed to? For this, you need to ensure that your website is well established with some qualified trained customer service specialists who are always ready 24/7 to answer any potential questions from the visitors. Provide your online visitors with a pleasant surprise by making sure that their calls will always be attended any time they call the “toll free 1800 numbers” as published on your website contact page.
After all the sharing, the online visitors decide to try out the products because they are impressed with the quality and customer service provided. At this stage, you are standing at a 65% probability of succeeding this sales; Thus, it will not be 100% until that particular sales is completely closed.