Graphic design is often underestimated by website designers, who believe that only effective use of website design tools and high quality content can take a website to new heights. While they are right, ignoring graphic design can be a big mistake. A site visitor gets the first impression of a website from its load speed and the graphical presentation. The load speed can be taken care of by minimising the use of heavy files, Flash and other bandwidth-consuming elements, for the graphics, a professional graphic designer must be hired.
Unlike traditional graphics, in website graphic design vector and raster graphics packages are used for creating design prototypes or formatted imagery. In order to enhance the visual experience of the visitors, engage them with the text and guide them through images, graphic design has to be pleasing to the eyes. Website graphic design comprises of various elements such as corporate logo design, banner design, images, icons & buttons, and textures & patterns. When done right, your site visitors can appreciate the website design better and have an enhanced browsing experience that may compel them to take a positive action on the site.
Corporate Logo Design
The professional appeal and credibility of a business can be enhanced with the help of a logo that represents the company and the brand online as well as offline. A website design that highlights the company logo effectively is believed to be a reliable one, and visitors tend to remember such brands more quickly. While working on the logo design, one must ensure that it is memorable, scalable, can be equally effective in black and white and describes the company/its specialisation. Profuse brainstorming, research and sketching must be conducted to ensure that the final logo comes out to be the best.
Website Page Banner Design
Another significant and engaging element on a website is banner design. While page titles and Meta-tags have their own significance, the banners on top of each website page can make use of interesting images and descriptive punchlines that guide the visitors. Banners are a great way to declare something or to get the immediate attention of the visitors. There should be an effective call to action, interactive animation and good content to ensure a successful website page banner design. It is a great way to advertise your business without saying much.
Icons & Buttons
Some of the most commonly used icons in web design include envelope for email and contact, speech bubbles for comments, a question mark for “Help”, and a mouse to show links. While you can implement best creative tools to create unique icons that are eye-catchy and favourable for the visitors, they shouldn’t be too confusing. For complex icons, a small label can go nicely with it. Different and unique bullets and buttons can also be used to make the web page attractive and aesthetically useful. Buttons should be used to make the site usability simpler, but flashy buttons should be avoided, when creating a business website.
Textures & Patterns
To enhance a website layout, unique textures and patterns can play a crucial role. When applied correctly, they can greatly enhance the web page background and blend seamlessly with the rest of the design and the content. You can also integrate the textures and patterns used on different web pages with the entire theme of the website, making it even more memorable for the site visitors.
While the above discussed elements are just few of the most widely used graphic designs in a website, it is important to ensure that a balanced approach is made. The placement of the graphics, the use of colours, graphic design tools & techniques and the relevance of each of these elements must be taken into consideration before applying any of them in a website design.