Finding job opportunities in the web design market can be difficult. Web design is a highly lucrative market for some people and as a result, the industry has a healthy dose of competition from other designers.
This has caused a need for web designers to differentiate themselves from their competition in order to get ahead. Sometimes it is not the most talented person that lands the client of their dreams, but the one who prepared for the job better than anyone else.
It is easy for new designers to post their resume and portfolio to a website in order to garner clients. Although this is a step in the right direction, designers should first ensure that their portfolio honestly reflects the quality of work they are capable of performing for clients.
Designers must hone their skills before posting a portfolio. Reading trade magazines, attending design conferences, practicing their skills and networking with designers they admire will all go towards advancing their knowledge. Pushing themselves to be better will improve their skills and their portfolios.
Some designers believe that all they need is a strong portfolio and the work will start rolling in. Those designers are wrong. Once again, the design community is vast and clients are very picky. It is definitely not uncommon for a client to love a portfolio, but dislike the designer and pass them over for someone with a better attitude.
Thus designers should maintain a healthy bit of enthusiasm for their job and nurture a good attitude. There are always trying days ahead for designers and their clients which will be made even worse if bad attitudes become involved. Not to forget that word of mouth is stronger than any advertisement.
A bad reputation can cause designers to lose work before they even have the chance to meet a client. Even though web designers are accustomed to staring at a computer for hours on end, web design is still a profession which requires designers to interact with the public. Being a people person goes far in the industry.
Since the web design market is people oriented, designers should make sure their portfolio is user friendly for their clients, not for the designer. Some designers have a hard time realizing that fact and select their favorite designs to include in their portfolio.
This is where customer feedback plays an important role in selecting which jobs go in a portfolio and which ones get cast aside. If a designer continues to hear the same complaint from clients about his or her portfolio, then it is time for the designer to re-evaluate the selected material and find something more appropriate for inclusion.