How to Write a Brief for a Graphic Designer

Most clients wonder how to get the perfect blueprint from their designer. The proceedings of a design development can get complicated if not managed properly, often ending in frustrated attempts, on both, the client’s and the creator’s part. To avoid landing up in such a situation and to extract the perfect blueprint which you had envisioned, it is important to work thoroughly on a design brief. Whether you are a professional graphic designer or a prospective client, a good and detailed design brief is the single most important thing which will ensure the success of your project.

Design Brief – A Recipe for Success!

A design brief is a detailed document that gives the designer all of the essential information required to meet your expectations -and possibly even surpass them. This document is the single most important thing in your communication with you designer and drawing up a good design brief at the start of the project will save a lot of time, for you and your designer, which may be wasted in fruitless efforts.

A Good Design Brief:

-Allows the client to understand what they want to achieve before any work is started on the project.
-Allows the client and creator to focus on the goals
-Focuses on the end results and expected outcomes of blueprint
-Should NOT try to deal with or focus on the aesthetics of the blueprint-this is something you need to leave to the creator, as this is his area of expertise.

If you make sure your brief focuses on the outcomes of the design, you will have provided your designer with all the necessary information for ending up with an excellent design

How Do I Write A Good Design Brief?

This article will take you through some of the essential questions you need to answer for your design brief. Answering these questions in detail will help you jot down all the essential information needed for a good design brief. Remember, one-liners do not do well, when you write, write in detail.

It is also a good idea to provide your graphic designer with all the old design material. This will assist him in evaluating your goals and missions and give a clear understanding of your company’s expectations. If you found any of your past designs particularly good, state clearly and also point out why.