If you’re looking to take your business to the next step, a professionally designed website offers you that distinct edge over your competitors. A top-notch website draws potential customers in-and keeps them there. Even though the rise of social media has utterly transformed the marketing landscape, Facebook and Twitter can’t compensate for the lack of a quality website. Your website is the face of your business-the first impression potential customers gather about your company. A poorly designed website conveys low-quality products or services, so don’t cut corners by designing a website yourself if you don’t have the skills. Hiring a professional website designer to boost your company’s image (and bottom line) is a smart investment.
When choosing a professional website designer, take the following into consideration:
Hiring Someone Local
There are plenty of start-up web design companies around the world from which to choose, but hiring a local designer offers several advantages.
First, local web designers offer you a quicker response. Don’t underestimate the possibility of communication breakdown across time zones. Good local designers offer dependable, quick responses to a client’s questions. Prompt communication is extremely key to the creation of a great website.
And because they are in the area, local designers can forge relationships with their clients beyond emailing and phone calls. This builds a level of trust between designer and client that can’t easily be replicated by a designer and client thousands of miles apart. A local designer is more likely to care about the success of a client’s business and will offer better website support to further a client’s progress.
Local designers must hold themselves accountable to clients in order to stay in business. It’s easy to find out if a local designer is credible; less so for an overseas designer.
Finally, designers have more control over your site because they know Boise. They know Idaho. They’ll be much more effective at designing a website with local demographics and your client base in mind than a designer out of state or overseas will.
Check the Designer’s Portfolio
You don’t need to randomly choose a website designer when all good designers have their best work on display.
Make sure that they have a web portfolio. Not having one is cause for alarm-either a designer has little experience or doesn’t wish to show off the work he or she has done.
Look through each of the designs and note the designer’s range, preferences, and versatility. This way you can picture how your business might be portrayed on a web page.
Visit the websites-looks aren’t everything when it comes to web design. Get a feel for the interface and how the web pages flow from one to the other. These are vital to user experience-customers that can’t figure out how to navigate a web page will quickly give up before reaching the intended page.
Call the businesses and ask how business is going since the website went live. They’ll tell you if they’re satisfied with the return on their investment based on the metrics of the website’s performance.