Web designers play with the nuts and bolts of website creation. They often hold the key to your online reputation. If your website doesn’t look professional, people are less likely to take interest in your products or services. In fact, sometimes you may also face some really annoying comments about the looks of your website. So you should be careful while choosing them. Now you may be wondering about how to achieve this goal? Well, you can find the answer to this question in the sections given below:
Choosing a perfect web designer: Creativity is essential for creating anything new, so the first thing you should look for is the creativity level of designer. To find out the creativity level you can check the portfolio or previous work samples of that designer. It will be better if you check the works related to your industry in portfolio. If you find them impressive, then you can assume that the creativity level of that person is good. Next, you can check out his/her previous clients. If giants of your industry exist in the client list of that designer, there’re good chances of a professional service.
How to pick a perfect website design: Provide your “designing brief” to the hired person. The brief includes a basic theme or concept of the website like some special content that you want to be shown, some sort of small sample website or some elements of any other existing website that you want to see in your new site. This information helps designers in providing the work according to your expectations. However, this is a little bit creative thing. If you are not comfortable enough with designing then it will be better to take the help of designer in creating your brief. Once you get 3-4 impressive and eye-catching designs, you can start comparing them to find out the one that’s best for your business. You can do the following things for finding that design:
Avoid choosing a design on its visual appearance: This is insanely important, so I’m sharing it before anything else. Even the best design in this world may not provide the best results to your business, so please don’t choose a design on the criteria of visual appearance. Because as you’ll see in the next step, even the best designs may fail in providing the conversion rates required to sustain your business.
Apply each design for a few days to your website: Instead of comparing the visual appeal of two designs, put your website in a beta phase and apply each design for a few days. Note the sales and impressions that you generate through each design on a daily basis. This is called a little bit of A/B testing.
Choose the design: The design that provided most sales and impressions to your business will be best for your business. Now you shouldn’t be surprised if it’s not the most appealing design submitted by the designer. Look on the tested results and choose the design that provided best results. This will be good for your business!