Graphic and web designers are in high demand in today’s fast-moving world. Unfortunately, for every designer that has too much work, there is another one that has too little work. Although there are any number of reasons why some design freelancers struggle, there is one excuse for why some of the most talented ones are out of a job.
That reason is many potential clients are simply unaware of a hidden design talent. Furthermore, since freelance talent typically have to work more than one job to supplement their income, many do not have the extra time it takes to devote themselves to marketing their talents and getting work.
Thus, these designers are often left frustrated and questioning their skills within the industry. However, all is not lost because there are design marketplaces that can help a designer boost his or her skills, build a strong client base and learn the quality of work required for major clients.
These design collectives vary per industry, but the design-focused ones typically require their talent to design logos, design websites, help with branding (packaging, fonts, etc.), corporate identity and more. Sites like those have even provided web and graphic designers with enough capital to fund their own businesses.
Thus, not only can one create a strong client base, but he or she will learn invaluable skills for the future design projects. However, not every member of a design collective will be able to flourish. The best ones work hard at constantly honing their craft, marketing their skills, understanding the business side of design and networking.
All of those skills are crucial in helping a graphic designer go from a talented freelancer to one that owns their own design firm. This is because at the heart of all design is a business. Designers who elect to work through a marketplace are exposed to a number of opportunities that someone else in their position would not be exposed to.
Many large international firms are beginning to use marketplaces to source their design talent. This is where a strong portfolio, experience and business skills come into play. However, a person that is new to the site with all of the above traits could easily find themselves working on a multimillion dollar design project.