So you want to hire a graphic designer? For any clients out there i just want to let you know that every graphic design project is unique. It might sound confusing at first but it is difficult to perfectly predict how the process will unravel. While many projects out there will go through a similar process to reach the final result, the truth is that every project will develop uniquely, and may take varying amounts of time and work to complete. This is a walk through of the graphic design process that i used when creating a design for one of my clients. I have outlined the basic steps that i went through and you can take this as an example of the general stages a designer uses when designing, to end up at a final design visual. This article is a guide for clients wondering about how a graphic designer creates a design and will also give an understanding of why clients must pay what they do for graphic design work. After reading the article you will have an idea of how much work is involved, because there are many parts of the process that clients will not get to see first hand!
Stage 1: The brief
The first stage of any graphic design project is the brief. The brief outlines in words the purpose of the design, the application type and the ideas that it is supposed to represent. At the beginning of the project the client and the graphic designer must communicate ideas back and forth about the design, so that the designer is well informed about it, and can then start the project and take it in the right direction. You can communicate ideas over the phone, via email, or in person, or you might use all of these methods. All in all, the better that the idea has been communicated, and the more information a designer can get about the design, the better he or she will cater for the clients needs. Just remember that information, and lots of it, is the key to a successful design!
Stage 2: Referencing
Its often really helpful for the client to provide some examples of what kind of designs and styles they like at the beginning of the project. Its not a necessity but often this can cut a lot of time from the design process and save money. Its not really cheating if you are not stealing the design. Good referencing is a way of getting ideas for the project from other successful designs without stealing. A reference should be clear, exhibiting either the colour scheme, style or feel of the desired outcome. It is often a great idea to borrow from other successful designs, because there is nothing better than growing and learning with the help of your top competitors. Every design process is unique. You might use a reference, none at all, or maybe even introduce one in the middle of the project. Every design journey is different, and every destination unique. The positive side of using a reference is that the designer will not have to spend hours creating new ideas, doing layouts and changing the design numerous times before coming across a design that both of you are happy with.