Flat Designs for Websites 2014

Minimalism is the key to speedy uploads

Minimalistic designs have very little in terms of elements that might weigh down a website’s upload speed. This is by far the ruling criteria for a field where every niche has overwhelming amount of competitors. While until last year the tendency was to shift towards a more feature full design, the idea is to now get the products and features to the audience as fast as possible. Also, your site has to have a consistent speed over multiple devices and platforms. In this case, the website design, which might have been giving a medium speed on PCs, might just be too slow for mobiles, thus losing mobile audiences, which is a huge share of the market. With flat designs, this problem is eliminated completely and for all types of platforms.

The design trend battle

Most everybody knows the main tech giants in the industry and most design trends emerge as a concept popularized by one or more of these successful institutions. So when Apple launched the MAC operating system and the iOS for the iPhones, they introduced the skeuomorphic designs to the world. Naturally, as an answer, their biggest competitors Windows developed the flat website design concept, which is now a veritable trend starter in the market.

Design to reduce clutter

Time is of the essence when you are fighting to stay ahead of a crowd of super talented competitors. You cannot afford to have your website full of too many elements that might divert your audience’s attention away from the main products and services on display. Flat websites work towards reducing design clutter. So, instead of flashy and too obvious features, your design will be more direct. This approach has tested as much more interactive over many surveys conducted to test the response of the target audience towards a felt website design. Also, with a flat design, the actual designing time is also greatly reduced. You can now lay off patterns, shadows glitter or gradients that took an enormous time to perfect and ended up having quite a few quirks during the A/B testing phases.

Designer rules for flat website design

This design is not meant for every kind of website. The rule of the thumb is to lean heavily on your pre-design analytics to understand your niche and their demands. When designing a flat website, start with the basic, which is do away with depth inducing elements. The shapes in the design should be simple. So, buttons and tabs can be simple shapes such as rounded rectangles, circles etc. rounded curves and corners for the boxes on the site design will help add a little drama in an otherwise flat design. The typography should not be in contrast to the design. When you are refraining from adding depth to your design, the typography should not be embossed or engraved to keep with the overall theme. Use simple flat type fonts such as sans serif. Finally, the color palette should be bright and cheerful because they are supporting the entire look of the design. Dull colors will affect a subdued design. It will seem too flat and rather boring. However, basic colors in bright tones will create a look of interest in the design. Do not use any shades or undertones to the colors, as they might give a sense of depth to the website, debunking your entire concept.

When you are refraining from adding depth to your design, the typography should not be embossed or engraved to keep with the overall theme. Use simple flat type fonts such as sans serif. Finally, the color palette should be bright and cheerful because they are supporting the entire look of the design. Dull colors will affect a subdued design. It will seem too flat and rather boring. However, basic colors in bright tones will create a look of interest in the design. Do not use any shades or undertones to the colors, as they might give a sense of depth to the website, debunking your entire concept.