Imagine the scene – you know you need a website for your business in Milton Keynes. You don’t need someone offering web design in Milton Keynes – you can do it yourself. But who you are designing the website for and what content do you need?
You need to ask yourself the following questions about your visitors when designing your content.
1) What kind of people will visit your site? – Your site will need bright colours and photographs if it is a children’s website. If you are a web designer and someone is looking for web design in Milton Keynes the website has to showcase your talents. Your website needs to appeal to the people you want to attract to your website.
2) Where are your customers? – Are they local, national or international? You don’t need to put the location of local free parking on your home page if your customers are international.? And if your customers are local and your services are web design in Milton Keynes this needs to be on the front page. Keep the content on the front page relevant to your visitor’s location.
3) What will they want from the website? – Think about what information your visitors are most likely to need quick access to. If a visitor wants to shop at your premises is the fact that you’ve been in business for 20 years or the fact that you are only open for a half-day on Wednesdays more important to them. If your service is web design in Milton Keynes then your location needs to be on the front page, not buried on the Contact page.