Make an effort to aim for something higher than plundering. Do something original and exceptional. We’ve all done our bit of pilfering and recreating things we really like, as the very nature of design is to copy. However, look at your work
critically and try something completely different from your previous work. The design projects that make their mark in 2013 will be by people who explore new techniques and innovate.
As a freelance design expert, aim higher. Instead of creating another digital farm app, or developing a website or presenting something no one needs, think of something new. The digital world has too much cyber trash already. To make a difference, create a design for a cause or charity that you believe in. Your commitment and enthusiasm will reflect in your work, possibly even land you similar jobs that pay. While doing your usual design work, aim for brilliance instead of quick fixes.
Get rid of bad work
If you are not happy with a design, get rid of it and start afresh. When you keep several versions of a design, you are only adding to the confusion. Review your work critically, dump the bad versions and start again. In this way, you will not be tempted to use the same idea for another job. Review your design folders and get rid of the rubbish. You might have to resist the urge to keep all your incomplete designs that you spent many hours doing.
Be confident and forceful
A passive designer submits sub-standard designs that reflect the client’s personal tastes instead of their business requirements. Instead, bring your design expertise to the forefront and tell the client your professional opinion. Speak up if you know the negative repercussions of the client’s demands. A good designer will not be a ‘yes’ person. Your client may not like it initially, but you will gain their respect when you turn in a successful project based on your own ideology.