WordPress website design isn’t just about pressing the install button in your hosting control panel.
There are lots of behind the scenes considerations that affect your website.
WordPress is an incredibly flexible website design program. It handles all sorts of things and makes it easy for you or your designer to be in complete control.
Which means it can be akin to being a child in a sweetshop who wants everything in sight.
But often, less is more and it pays to resist the temptation to add every conceivable bell and whistle “just in case”.
The first thing to remember is that WordPress separates the different elements of your website design:
Website look and feel
This is usually good but it can mean that amateur designers confuse the various areas and don’t get the most benefit from the flexibility offered.
This is actually the most important part of any website design service.
Yet often it’s neglected or left as an afterthought.
The problem with that approach is that it doesn’t matter how good your website looks if people don’t find it.
And one of the most common ways they find your site is through a Google search.
Google and the other search engines will index all the words on each of the pages on your website and will do their best to match them with what individual people are searching for. They will do the same for other elements on your website such as images but they don’t do anywhere near as good a job with these as they do with words, so remember that the written content on your website is far and away the most important element.
Being really blunt, if your website designer tries to tell you otherwise, it’s time to rethink your choice of designer.
The initial WordPress installation gives your website some basic functionality.
WordPress offers extensions (called plugins) to improve and modify the functionality.
Some of these cover the basic things such as how your website is presented to the search engines – a variety of SEO plugins offer fine control over this and can help get your website found more often.