How do I know if a company is telling the truth that they provide custom designed websites?
Many companies provide website designs that were put together in mass production, then they provide the templates of these basic designs to plug in text and photos and sell to their customers at a very low cost. They sell them as “Custom Designed Websites”. This is false and misleading. If you look at their portfolios, you can see a simple “cookie cutter” style design that sorely lacks in the kind of creativity that a professional business needs. They will tell you that they provide SEO as well… expect the same lack of hands on thoroughness from that as well. As you can see from our portfolio, every website is custom tailored and built from scratch for each and every client.
1. Custom website designs
When we say “custom” designs, we’re referring to designs that are conceptualized, designed, and built from the ground up, specifically for a particular website or Online Business. These “one off” designs are only used for that single company, product, or service and you won’t see the same design being used by any other website. These web designs have not be pre-built by a design company for use by several clients or resold by any template retailers. Businesses need to have a professional website specially crafted for your unique brand which are far more appealing, marketable and your brand is applied far more effectively.
2. Pre-built web designs
In contrast to custom designs, pre-built designs have been built either:
A. For no single product/service/company – The pre-built design has been built to be used by several websites or Online Businesses.
B. For a single website non-exclusively – Although the website designer created the website design for a particular client, the design was created to be reused for appropriate future clients as well.
Website designers and design companies will typically fail to effectively customize the pre-built design for the client’s unique brand and purposes. They include things like inserting the client’s logo and perhaps modifying the design’s color scheme to match. These are sometimes referred to as “customized” designs, so it’s important to be aware of the difference between “custom” and “customized”.