In the beginning, the design intent of the product was clear and the project scope well understood. Then it was time for product design, but something went wrong. A design begat a new design which then begat another which then created a whole new product and soon darkness fell upon the faces of the product designing team. So, why did this happen? Well, see if you aren’t making these 6 common mistakes and if you are, make sure to follow the steps to avoid them:
1. Tunnel Vision – Meeting a Need Only to Create Another
Every good product design solves a problem or meets a need. Sounds easy, right? However, the catch here is that in order to create a successful product design you need to solve a problem without creating another problem or need. This is one of the main reasons why design teams often carry out redesigning procedures that may end up costing you a lot. To avoid this from happening, design your products with significant research and characterization and keep your eyes open for the effects of the design and use of the product.
2. Superficiality – Perfect Design, but Impossible or Costly to Produce
Every industrial designer and product designer loves brainstorming, where fluid thinking, creativity and spontaneity abound. Now, while it is fun to dream about a product that has a futuristic or creative design and all of the “what’s next” ideas, it is imperative to keep your eye on the ball. Don’t keep thinking about ideas that are either far too costly to bring to the market or cannot be manufactured or designed. This may end up leading you to spend your entire product development budget, leaving you with nothing in the end.
3. Imperceptiveness – You Are Not the Audience
You are not the only person who will be using the product. And this is why you need to think out-of-the-box or for a way to extend beyond your comfort zone. If you are unable to do so, you may end up designing a product that doesn’t cater to the needs of your customers. To avoid this from happening, consider studying your product keeping human factors and ergonomics in mind. Additionally, never assume you know what your customers need. Instead give significant time towards addressing your customers to learn about ways to improve your product and cater to their needs.